Evidence card
Your sentence, quoted back
One of six cards. It quotes a line that is actually on your page, names the rule it fails, and says why in one sentence.
Your website has 30 seconds to say something worth acting on.
Klarnio reads your page the way a first-time visitor does, then shows you the exact sentences to change.
Two scores
Marketing copy and customer journey
Both out of 100, with a blunt one line verdict. Nothing is graded on a curve.
The fix
This text, replaced by that text
The exact replacement sentence. Where a rewrite needs a number Klarnio does not have, it leaves a marked blank.
Traffic is rarely the problem. The words usually are.
01
It could be anyone
We deliver quality solutions tailored to your needs.
A competitor could paste that sentence onto their site and nothing would change. If it is not yours, it is not working.
02
Nothing to picture
Empower. Streamline. Seamless. Innovative.
Your reader sees no image, so they remember nothing. A word that cannot be pictured cannot be recalled.
03
Nothing to check
Fast delivery.
If a claim cannot be proven wrong, it says nothing. Fast delivery is a feeling. Installed in 4 days or it is free is a promise.
These are the three tests Klarnio runs. Most pages fail all three.
THE DIFFERENCE ( 2 )
The same page, said properly.
One page, twice. On the left the sentences a visitor forgets. On the right what Klarnio puts in their place, quoting only what the page already contains.
BEFORE
yourbusiness.com
1Professional cleaning solutions tailored to your business.
2We deliver reliable, high quality service with a customer first approach that sets us apart.
3
Trusted expertise
40 offices served, and years of experience across a wide range of industries.
- 1HeadlineOwnableFAIL
- 2SubheadlineFalsifyFAIL
- 3First featureVisualiseFAIL
AFTER
yourbusiness.com
1We clean your offices after 7pm, so your team never works around a mop.
2Same two cleaners every week. If they miss something, tell us before noon and we redo it that evening at no charge.
3
Fixed weekly slot
40 offices on a fixed weekly slot, never a rotating crew.
- 1HeadlineOwnablePASS
- 2SubheadlineFalsifyPASS
- 3First featureVisualisePASS
Every number on the right is already on the left. Klarnio only uses what the page gave it.
What you get back
- 01
Two scores
Marketing copy out of 100, customer journey out of 100, with a blunt one line verdict.
- 02
Six evidence cards
Three copy rules and three journey phases, each quoting the actual words on your page.
- 03
The gaps
What a visitor with a problem needs to find on this page and does not.
- 04
A job statement
Our hypothesis about the job your best customer hires you for, labelled as a hypothesis.
- 05
A prioritised action plan
This exact text, replaced by that exact text, in the order that matters most.
- 06
A copy and paste prompt
Hand it to your developer, or paste it into Claude or ChatGPT and let it make the changes.
- 07
An interview kit
Four questions tailored to your business, to confirm the hypothesis with real customers.
- 08
A branded PDF
The version you hand to a client.
Klarnio only quotes what is on your page. Where a rewrite needs a real number, it leaves a marked blank instead of making one up.
Not another SEO score
Semrush, Ahrefs
Can Google read and rank this site?
Hotjar, Clarity
Where did visitors click? Needs traffic you may not have.
ChatGPT, Jasper
Can you write me some new copy? And it will invent the facts.
Klarnio
Does this page say anything a human would act on, and what exactly should it say instead?
SEO tells you whether Google can read your site. Klarnio tells you whether a human can.
Pricing (4)
The diagnosis is free. You pay for the prescription.
Both scores, all six quoted evidence cards and one fix in full are free, permanently. What you pay for is the exact text that replaces every sentence that is not working.
Free
0EUR / mo
1 audit a month
1 post check a month
- Both scores and the verdict
- All six evidence cards
- One top fix, in full
- PDF of the diagnosis
Solo
20EUR / mo
10 audits a month
30 post checks a month
- Everything in Free
- Every remaining fix
- The fix prompt
- Interview kit and job statement
- Klarnio-branded PDF
Studio
White label on the PDF starts here
59EUR / mo
40 audits a month
150 post checks a month
- Everything in Solo
- 3 seats
- Portfolio and score history
Agency
149EUR / mo
150 audits a month
500 post checks a month
- Everything in Studio
- Unlimited seats
- White label PDF on your own domain
A copy audit from a freelancer or a boutique studio runs from $500 to $3,000 and takes one to two weeks. Klarnio starts at 20 EUR a month and takes about 90 seconds.
That is the range freelancers and boutique studios charge, not one verified figure. The market is strongly bimodal and the cheapest listings sit well below this range.