Paste a URL. Klarnio reads your page the way a first-time visitor does, grades the copy and the customer journey out of 100, and quotes the exact sentences that lose them.
Free tools already grade those well, and you should run one. Klarnio grades the part none of them read: whether a stranger would act on what your page says.
What it grades
Our own homepage, graded on 28 September 2026. A low score on our own page is the point.
Marketing copy
42of 100
30 of 65 claims pass all three rules
Visualise
Can a visitor picture it?
Falsify
Could anyone prove it wrong?
Ownable
Could only you say it?
Customer journey
67of 100
The average of 50, 100 and 50
Struggle
Is this about my problem?
Evaluation
Can I trust it?
Growth
What happens after I say yes?
The copy score weights each claim by where it sits, so it is not the plain share of claims.The copy score weights each claim by where it sits: a headline counts more than body text, so it is not the plain share of claims.
A graded page
“You have read enough about it.”
Why: Visualise and Ownable: the original gives the reader nothing to see or do, and the replacement shows the exact output waiting for them in words no competitor can repeat.
After
Paste your URL and read the three sentences on your own homepage a visitor will not act on.
“Traffic is rarely the problem. The words usually are.”
Why: Falsify and Ownable: “rarely” and “usually” are quantifiers no one can test and every copywriter already uses, while a counted result from your own audits is checkable and belongs to Klarnio alone.
After
Of the [NUMBER] pages audited so far, [NUMBER] lost the reader on the words, not the traffic.
“Fix it, audit it again, see what moved.”
Why: Ownable and Visualise: re-running a scan is something every tool offers, while the two cards side by side, one still empty until you run it, is the specific thing a reader can picture and only Klarnio shows.
After
Re-audit the same page and your old scores stay on screen beside the new ones.
Every quote is verbatim from the page.
Free and paid
How a grade is made
Your website has 30 seconds to say something worth acting on.
Like a visitor would, and reads the first screen they see.
Found on the page, by code
Nothing is reported missing unless the page really lacks it.
After
Of the [NUMBER] pages audited so far
Where a rewrite needs a fact your page does not give, it leaves a blank instead of inventing one.
Questions